Consumer Trends
Everyone is feeling the pinch of tough economic times. In the auto industry, we hear of dealers closing on a weekly, if not daily, basis. People are losing their jobs, which leads to them possibly losing their homes. The cost of fuel has affected the amount of driving people do. Some trends that affect the auto industry are: *Poor condition of local roads. Government is feeling the pinch and infrastructure budgets are not able to keep up with the deterioration of roads, bridges, asphalt and concrete. Bad roads put added stress on vehicles. Trucks and SUVs take the stress on the frame. Cars feel pressure on the unibody , which absorbs the flexing and stress on the structure of the vehicle. *Cars are lasting longer. As is evident by the closing of auto dealers, people just aren't buying new cars unless they absolutely have to. Americans are keeping their cars 9.2 years, the oldest age for the average in a decade. Cars will have more rust, minor body damage, and...